Sonia Hamnane

Digital governance and transformation expert

Global strategy & operations

I transform ideas into digital experiences that create new revenue streams

Working in digital at the global level, for 20 years, in 5 different countries, I use a wide range of competencies -from design thinking to data science- that are needed to transform organisations for the digital era :

I craft strategies, foster a culture of agility, and coach teams in customer-centric and design-driven approaches. My Approach is data-driven, from metrics to artificial intelligence.
- Global strategy : strategic intelligence & watch
- Agile as a mindset: implement culture shift and create behavioural change
- Agile as a practice: Tech and business agility, agile at scale
- Team coaching: adopt and adapt design & agile principles and rituals
- Leverage the power of a data-driven approach: from KPI to AI
- Designing strategy workshops
I manage products, facilitate design workshops, and prioritize User and Customer Experience. I excel at project and program management, delivering high value for users and businesses.
- Design thinking / design sprint workshops
- Product management & product ownership
- User and Customer Experience (UX/CX), user-centricity
- Project and program management
I navigate data science and artificial intelligence, facilitate Agile principles in development teams, and oversee web and mobile app development.
- Data science and artificial intelligence: from business use case identification to implementation
- Agile principles and rituals for the dev team
- Webapp / Mobile App/ Web Dev Team management

My Passion

I'm passionate about creating value for customers, partners, and stakeholders while driving significant business transformations.

My Commitment

I'm also committed to fostering a culture of collaboration, diversity, and excellence within my team and across the organization.

My Approach

I believe in the power of collaboration. I ensure effective communication and innovative outcomes by actively listening and fostering trust. This positive work environment creates a platform for successful digital transformations.

Empowering the Future

I'm dedicated to empowering businesses on their digital transformation journey. I offer coaching and consulting services as a digital strategy expert, team mentor, and transformation advisor. I look forward to leading transformational processes from inception to success.

Roles

Transition management: VP Digital transformation, VP Product/Chief Product Officer, Chief Digital Officer
Consulting and coaching: Digital strategy expert consultant, Management Team coaching (Agile, Design Thinking), Digital transformation consultant

Transforming to deliver digital experiences better and faster.

Apply all aspects of digital culture to craft an integrated strategy and remodelled your governance:

Adopt a user-centric mindset and approach to enhance your customer and employee experience

Apply agility principles for fast delivery for tech and business stakeholders (Lean UX, Lean startup)

Develop data-driven culture and habits at every level and use the power of algorithms to automate processes and develop services

Build a culture for a new era. — **Build a culture for a new era**

Create the necessary engagement and eagerness to change within your teams, and act with the right sense of urgency:

Clarifying a complex environment and its impact on your business and organisation :

Training and inspiring keynotes will let your people make effective decisions and help the audience to think and act differently.

Create genuine digital experiences. — **Create genuine experiences**

Getting to the core of your customers/users’ emotions and needs will help you genuinely design your product and experiences.

Test ideas iteratively with humility and learn from your users to get the best market fit for your product and services.

Adopt an agile mindset, principles and rituals to ensure teams deliver in time with the right quality.

Monitor and measure your progress towards success

Missions and use cases

Global Innovation Product Manager - Givaudan

Principal Project for Flavour division using Data science, Design thinking, Agility and Lean methodologies
Managed a product team of 10/15 people, a total of 2-3 millions euros budget
Reporting to executive project sponsors / top management
Set up product vision and roadmap and delivered the product
Supporting, protecting, coaching and directing a team of product experts, data scientists, front and back-end developers, UX designers, UI designers
Design thinking coaching - Orange

Digital transformation with design thinking and agility at scale (Safe framework)
Coached 5-20 mid to top managers per team via design thinking, design sprint workshops and a transforming organisation (agile at scale)
Topics covered: After-Sales experience, Entertainment experience, Voice bot
Solutions: Design thinking, Value-focused thinking, System thinking, Design Sprint, Agile at scale approaches
Teaching and mentoring - Gobelins, D.School (Supélec), Essec

Gobelins Teaching for UX certification : UX analytics lecture, Final thesis mentoring
D.School (Ecole des ponts) Design thinking / Prioritization and Implementation
Essec Agility principles applied to business
Permanent Lecturer in Computer Science at Binus international (Biggest international university in Indonesia) - Computer science, User Experience Design, User Centric Design